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Tuesday most popular day for direct mail delivery

first_imgTuesday most popular day for direct mail delivery About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Research by Pitney Bowes suggests that direct marketers across many industries prefer their direct mail to arrive on a Tuesday.Pitney Bowes questioned marketers from the top 1,000 UK companies and found that 51% of them believed that Tuesday was the most effective day on which their direct mail should arrive. The next most popular arrival day was Wednesday at 17%. Thursday and Saturday were equal third with 9%, and Monday and Friday in joint last place with 7%.The survey respondents represented many different industry sectors, including financial, retail, utilities, and travel, although not the charity/fundraising sector. Advertisement Malcolm Bruce, director for national posts at Pitney Bowes, offered some suggestions as to why there was such a strong concensus on choosing Tuesday. Monday is too early in the week because people are still dealing with their in-tray and gearing up for work after the weekend. Friday is too late because it is nearly the weekend, so it is easy to put off opening direct mail, and so on.Interestingly, anecdotal evidence suggests that e-mail newsletters achieve a higher open and response rate if they are delivered on Tuesdays. For this reason, apart from some occasional testing of other days of the week, UK Fundraising News, our free fortnightly e-mail newsletter, has always been published on a Tuesday.If you want to get really clever, you can test and discover the best time of day on a Tuesday for an e-mail campaign to arrive. With paper-based direct mail, there isn’t of course that option. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img Howard Lake | 4 October 2004 | News  30 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Digital Individual givinglast_img read more