Small Luxury Hotels willing to bear agent commissions

first_imgSource = e-Travel Blackboard: G.A With 70 per cent of their business coming from the travel trade community, Small Luxury Hotels of the World (SLH) assured they will support the travel agent.Despite an active and loyal member base, SLH chief executive Paul Kerr told reporters at this year’s ITB Asia in Singapore that the travel agent’s place in the luxury market was secure.“The travel agent always has a place in our market given the money and complication involved in a luxury booking,” Mr Kerr said.“They really are more a travel counselor than a travel agent.”To help travel agents make bookings, SLH have launched an information rich travel agent website from which agents can make bookings, create itineraries and get their commission.This comes in spite of SLH’s lowest price guarantee which assures customers the same price regardless of distribution system, meaning the company will bear the cost of agent commissions at no cost to the customer, Mr Kerr said.According to Mr Kerr, 25 per cent of the company’s business comes from their website, 41 per cent of these website bookings made by Club Members.last_img