Use Online Reviews To Drive Customer Conversion

first_imgUse Online Reviews To Drive Customer Conversion Twitter Tumblr Pinterest Facebook on May 28, 2019 LinkedIn In a world where everything is digital, businesses always try to find an edge to one-up their competitors. Everybody’s got a trick up their sleeves and all businesses try to find an angle that would make them the best in the market. Yet, at the end of the day, most of these edges have something to do with the website. An e-commerce business is completely dependent on the online aspect of the job, and it’s where all the action takes place and where a business must outplay its competition. People log into websites, and they expect something unique and trustworthy. If that something is not there, they won’t come back or finish the sale. It’s as simple as that. One of the most important angles that people look for and many websites ignore is online reviews, and they can do wonders to your conversion rates.Why are online reviews important?While shopping online is quite pleasant and an experience that many people enjoy, it’s still not easy. People want to make the purchase but they quite often, and quite easily, can find half a dozen reasons not to. This is where the website and its efficiency kick in, and your website has to ensure the customers that they’re making the right choice. Online reviews play a huge part in this because they help potential customers trust your website and your products. People feel much better if they know someone had gone through the same experience they did. Some studies show that over 80 percent of customers believe online reviews are as important as a personal recommendation, and over 70 percent said positive reviews help them trust a business more and more.This is particularly true in younger generations, who put much stock into user-generated experience and reviews. It’s quite simple really. If you want to pay a pair of headphones, but you’re not sure how good they are, you’ll simply check online reviews to find out what other users think and how the product panned out for them. If the overall reviews are favorable, then you’re in for the purchase. If not, then you’ll look for another product.All the big companies are doing itHave you ever asked yourself why any major e-commerce website puts so much emphasis on reviews? It’s because they’re that important to any customer. All the big players are doing it, and if you want to get ahead in the game, so should you. If you look at different websites, you’ll find that the better the reviews, the better the sales. Weave is one of those businesses that have benefited greatly from adding online reviews. The number of positive reviews the site got led to a boost in sales due to the fact that word got out that the service is reliable and of quality. Studies show that 50 or more customer reviews can increase your conversion rates by over 4 percent!People are more likely to buy a service or a product from a website that offers online reviews. You’ve probably heard of Amazon, unless you’ve been living under a rock. Amazon reviews have always been a staple of the website’s success, and a reason why many people put so much faith in their products. If you check any popular products, you can find tens –– even hundreds –– of reviews, which makes the decision-making process much easier.Search engine optimizationBelieve it or not, user-generated reviews do much for the betterment of your SEO. The thing about customer reviews is they’re unique, so it’s not a fixed piece of content being repeated all over. The more reviews people write, the more distinguished your site can be and the better your ranks are going to be. In simpler terms, because many people write reviews on your site, when people search for a certain product that you actually have, your site has a bigger chance to appear higher in the search results. It also helps that many people search by the product name with the word “review” next to it. This can lead to increased traffic to your website since it does have reviews of said product, and ultimately excellent conversion rates.Now’s the timeIf by any chance you’re an e-commerce business, you definitely need to have a review section on your website. It is not a luxury anymore and it can do wonders to your conversions if executed right. It doesn’t cost much and it can be easily done, but you need to put your mind into it. Simply put, customers trust websites with plenty of reviews on the product or service. And when they trust a website, they tend to come back, which will reflect positively on your customer conversion rate.center_img Email E-Headlines By CBN 0 Google+ Share.last_img read more

Tarantino asks for no Once Upon a Time in Hollywood spoilers

first_imgDuring this week at the Cannes Film Festival, Quentin Tarantino will be revealing early screenings of his ninth film Once Upon a Time Hollywood. Tarantino has asked his viewers to please not reveal anything. #NoSpoilersInHollywood pic.twitter.com/d2cZcNfibh— Once Upon a Time in Hollywood (@OnceInHollywood) May 20, 2019  On the official ‘Once Upon a Time in Hollywood’ Twitter page, a picture of a note signed by Tarantino details how Tarantino would like viewers to come into his new movie. Tarantino begins by saying; “I love CInema, You love Cinema. It’s the journey of discovering a story for the first time.”  Tarantino continues and says that he is very “thrilled to be here in Cannes to share “Once Upon A Time… In Hollywood” with the festival audience. The cast and crew have worked so hard to create something original, and I only ask that everyone avoids revealing anything that would prevent later audiences from experiencing the film in the same way.”  The movie is planned for release in theaters on July 26th, and stars Leonardo DiCaprio who plays Rick Dalton. Brad Pitt plays his stunt double Cliff Booth. Margot Robbie also plays the character Sharon Tate who was murdered by the family of Charles Manson who is played by Damon Herriman. Other actors include; Al Pacino, Kurt Russell, James Marsden, Tim Roth, Michael Madsen, Timothy Olyphant, Lena Dunham, Emile Hirsch, and Dakota Fanning. Buy TodayYesterday7 days ago30 days ago $6.99 $9.99 center_img Inglourious Basterds US$6.99 $6.99 last_img read more

StarCraft Remastered gets Cartooned in new 15 game skin

first_imgBuy TodayYesterday7 days ago30 days ago Starcraft II: Legacy of the Void – Standard Edition $14.39 US$14.21 center_img – Blizzard have released another graphics overhaul for StarCraft Remastered, this time round we are introduced to StarCraft Cartooned.    The above trailer gives us a funny and quirky introduction to StarCraft Cartooned which has been created by Carbot Animations. The overhaul lets players choose in the graphics setting if they want their game to appear cartoonish across the board. The graphics changes every unit, building, structure, map, menu and mission with this cool fresh new art-style. Not only can players enjoy the single player campaign with a new splash of color, but they can take that color to online/multiplayer games as well. It should be noted that this graphics mod can only be applied to StarCraft Remastered and will also cost $15. For more information check out the official link here. $14.21 last_img read more

Serbian President asks Kazakhstan to open embassy in Belgrade

first_imgLondon best pest control As the Serbian President noted, the two countries enjoy high-level political cooperation and cooperation in the international arena.  “I would like to express my gratitude for your solid position in the protection of vital and national interests of Serbia, especially those concerning Kosovo issues.Thank you very much for your support of our territorial integrity, independence and sovereignty,” Aleksandar Vučić said.He also stressed the importance of economic cooperation. “I hope we will strengthen our cooperation in the future and increase our commodity turnover because there is a good foundation of unused potential. We would like you to open the Kazakh Embassy in Belgrade. It is our big request,” the Serbian leader said.President of Serbia Aleksandar Vučić also invited Kazakh President Nursultan Nazarbayev to visit Serbia. (By Dr Shahid Qureshi, Chief Editor in Astana – Kazakhstan)last_img read more

Some helpful AI tips for companies considering machine learning

Business Growth Strategies Time To Look In The Mirror

first_imgOver the last few weeks I blogged about business growth strategies for 2011. One of the areas I was discussing involved management teams and the importance of the team building phase. I also discussed how finding the right new members to bring into your early or expansion stage software company is critical to your ability to scale the company and improve operational execution.As part of the annual planning process, when I was an operational software executive, I always went through a rigorous evaluation of performance;As an OrganizationAs a TeamAs the Leader (myself)The point I want to talk about is the last one above. It is where the buck stops as they say and it concerns you and your performance as the leader, not the team. As simple as it sounds I believe in looking in the mirror and asking myself three simple things;What am I doing well?What am I not doing well?What can I do better?As the founder and/or CEO, now is the time to take that look in the mirror. In fact, I read an article in the WSJ that talks about how “Bosses Overestimate Their Management Skills”. I thought it would be a good read because it depicts how people are always challenged with portraying honesty as it relates to their strengths and weaknesses of managing people. Though the article discusses a study of new front line managers, I believe it is representative of entrepreneurs who are first-time CEOs. They are the front line managers of their teams within their start ups. Firas Rauof one of my peers at OpenView recently wrote a blog titled “Mr CEO: Would You Hire Yourself”. You can read about it here. It brings another perspective to this topic and does a nice job of presenting the major theme on which CEO’s should focus for 2011:Development of my CEO SkillsSo while you are closing out your year, focusing on your business growth strategies, building a repeatable business and economic model and identifying the key management team members you need to hire in preparation to boost your operational execution in 2011… don’t forget to take a look in the mirror.Whether you raised growth capital or are still funding the company through cash flow or your own pocket; you owe it to yourself, your team and your company.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more

6 Surprising Companies with Brilliant Social Media Marketing

first_imgSocial Media Marketing for Dull CompaniesWe’ve all heard about the importance of social media and how every company needs to have a social presence on the Web. We’ve seen hundreds of blog posts on why your company can’t miss out on the social media party. But what if your company isn’t the most interesting on the block? How do you create a social media marketing strategy around an everyday product such as the permanent marker? (Looking at you Sharpie).As the six examples below show, any company can become a social superstar. But it takes thought, creativity, and a whole lot of effort.Companies can no longer pay for a sponsored tweet or throw some money into a Facebook Ad and expect major results. Brands now need to have well thought out and creative social media marketing campaigns that will catch people’s eyes. For companies with “less sexy” products it can be more of a struggle. Below I have put together a list of  companies who have all turned their everyday products and services into ingenious social media marketing campaigns that every company can learn from.Social Media Marketing for Dull Companies: 6 Surprising Examples1) Sharpie & TwitterScreen Shot 2013-08-20 at 4.01.35 PMWe’ve all dabbled with a Sharpie marker in our days. It’s permanent, it’s awesome and it gets the job done. So how do you go about marketing a Sharpie marker? It’s tough to get an audience jazzed about a product that isn’t coming out with any new features and that everybody in the world is familiar with.The creative and intelligent people at Sharpie took to Twitter and launched a highly engaging account. Sharpie’s Twitter embraces creativity and showcases art drawn by artists that only use Sharpie markers. Sharpie engages with its followers quite often by tweeting back at them or retweeting any Sharpie art that comes through. The result is a highly effective Twitter account for a not-so-glamorous product.2) GE & PinterestScreen Shot 2013-08-20 at 4.32.16 PMOne of the biggest companies in the United States, GE takes their motto Imagination at Work and translates that concept into their social media campaigns. Imaginative, creative, and thought provoking are just some of the adjectives that can used to describe GE’s Pinterest page. With boards entitled “Badass Machines,” “6 Second Science Fair,” and “Mind = Blown” you can only imagine what interesting content there is to sift through on their boards.Of course, GE is always on the various Forbes and Fortune 500 lists, but today I’d like to applaud the company for having a rockstar Pinterest page.3) Allstate & FacebookScreen Shot 2013-08-20 at 4.58.31 PMIn 2010, Allstate launched the marketing campaign “Mayhem”. I’m sure you’re all familiar with the commercials that personify mayhem in everyday life. This was extremely successful, especially since it appealed to a younger demographic — something insurance companies have struggled with.With the success of their Mayhem TV commercials, Allstate took to social media with the campaign, specifically Facebook. On Facebook they used the timeline feature to create humorous events depicting mayhem throughout history. With over 300,000 likes on Facebook, Allstate has become a social media model for companies who don’t sell the most fabulous products. Allstate has won over 80 industry awards for the campaign. Bravo.4) Cisco & YouTubehttp://www.youtube.com/watch?v=finzzcyCCYYWith over 100 Twitter handles, 26 Facebook pages, and 300 YouTube channels, Cisco is the king of B2B social. The struggle that a primarily business-to-business brand faces on social media is real. So, how does a company like Cisco become so successful in the social sphere?LaSandra Brill, manager of social media at Cisco places heavy emphasis on YouTube. Producing a couple corporate videos a day highlighting their B2B products is how LaSandra manages to keep social interaction up amongst its fans and subscribers. Cisco’s YouTube Channel is a global video mecca of knowledge with about 50,000 subscribers.5) Lowes & VineWe’ve all been bored out of our minds at a hardware store at least once in our lives. Staring at light fixtures for hours or even walking through endless aisles of lumber are not the most entertaining ways to spend one’s time unless your Bob the Builder. Lowes’ marketing team asked one another “Can we build a social media campaign?” and Vine answered “Yes we can”.The result was a batch of “How to” 6 second videos cleverly called #lowesfixin6 which help with everyday projects around the house. The one below shows how to unscrew a stripped screw with the help of a rubber band.Stripped screw? No problem, just use a rubber band. #lowesfixinsix #howto https://t.co/zNdoiIvFOi— Lowe’s (@Lowes) April 21, 20136) Boston Celtics & InstagramSports organizations all tend to have the same social media strategy, mainly consisting of spotlighting players and sharing team news. The Boston Celtics are redefining the social sphere for sports teams everywhere with their brilliant networks, specifically Instagram. The Celtics blend team, community, and fans into their Instagram photos, creating for an unconventional and highly interesting account. I’ve shared some of their greatest photos below:Screen Shot 2013-08-22 at 2.07.33 PMScreen Shot 2013-08-22 at 2.06.57 PM         Screen Shot 2013-08-22 at 2.07.52 PMDo you know any other unconventional companies with a phenomenal social media presence?  Share them with us!AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more

Nintendo in Risky Mobile Games Push With Paid Super Mario Launch on

first_img Reuters Next Article 2019 Entrepreneur 360 List Image credit: Reuters | Beck Diefenbach The only list that measures privately-held company performance across multiple dimensions—not just revenue. 4 min read A lot is riding for the Japanese company on Super Mario Run, which is being released in 151 countries and regions on Thursday. December 15, 2016 Nintendo in Risky Mobile Games Push With Paid Super Mario Launch on iPhones This story originally appeared on Reuters –shares Add to Queue Nintendo Nintendo Co. will make a big push into mobile gaming on Thursday with the launch of the popular Super Mario Bros franchise on the iPhone, a risky bet because users will need to pay upfront, at a time when the gaming market is getting crowded.A lot is riding for the Japanese company on Super Mario Run, which is being released in 151 countries and regions on Thursday U.S. Pacific Time for Apple Inc.’s iPhone.And, unlike smash-hit Pokémon Go, Super Mario Run is the first game for mobile developed by Nintendo, under a partnership with mobile gaming firm DeNA Co., which means it will enjoy the lion’s share of its success or bear the brunt of failure.While investors are hoping Super Mario Run will be a hit for Nintendo, its decision to charge $9.99 for full access to the game may limit revenues and put its fate at the mercy of loyal Nintendo console-game fans.Unlike Super Mario Run’s upfront charge, global blockbuster titles such as Candy Crush Saga and Angry Birds typically only charge in-game items and powerups without specific ceilings.”It is an interesting decision,” Andrew Chanin, CEO of PureFunds, a New York-based provider of thematic exchange-traded funds, said of Nintendo’s pricing plan. “Players will know what they’re getting themselves into when they download the game.”The Mario game is free to download but the free-to-play section is limited to low-level stages. Players control Mario through a series of obstacle courses while collecting coins along the way. At higher levels, players can compete with other players’ scores and create their own “kingdom”.”That makes reviews by the hard core fans of the Super Mario series … important, as they will be behind the general opinion on the game that should take shape fairly soon after its release,” Takao Suzuki, a Daiwa Securities analyst, said in a note this week.App analytics firm SensorTower forecasts worldwide gross revenue of over $71 million for Super Mario Run in its first month, just half of the $143 million that Pokémon Go garnered.Nintendo has said the game will also be launched on Android but has not said when. It declined to comment for this article.Pokémon Go, which has been downloaded over 600 million times since July, is based on Nintendo’s famous monster characters and was developed jointly by Google spinoff Niantic Co. and Nintendo affiliate Pokémon Company.No fat profitsSuper Mario Run’s launch also comes when lower barriers to market entry have resulted in hundreds of thousands of games being available on mobile app stores, making it harder for game developers to enjoy fat profits.And in some key markets such as Japan, there already are signs of saturation. Even though games research firm Newzoo predicts the mobile gaming segment worldwide will grow to $52.5 billion in 2019 from $36.9 billion in 2016, many analysts forecast flat market growth for Japan.”Some mobile games developers have emerged as clear winners and it’s increasingly difficult for others to squeeze into the top ranks,” said Tomoaki Kawasaki, an analyst at Iwai Cosmo Securities.But he noted that Nintendo’s high profile characters could be exceptions due to their strong public appeal. “Nintendo’s full-fledged entry into mobile gaming is a huge threat to existing players.”Proving the power of popular characters, Sony Corp., which like Nintendo has been a late adopter of mobile gaming, has scored major success in Japan by transferring its popular animation content to mobile, pushing one title — Fate/Grand Order — above Pokémon Go in app revenue rankings.The electronics company’s gaming unit also said last week that it would release as many as six mobile games in the next business year.Kenji Ono, a 45-year-old gaming journalist in Tokyo, said he wants to buy and try out Super Mario Run, but was skeptical about how successful it will be. “I think it will be a success, but not to the extent that Pokémon Go was,” Ono said.(Reporting by Makiko Yamazaki; Additional reporting by Daiki Iga; Editing by Muralikumar Anantharaman) Apply Now »last_img read more

Elon Musk Sold Out of His Boring Company Flamethrowers Making Him 10

first_imgElon Musk Elon Musk Sold Out of His Boring Company Flamethrowers, Making Him $10 Million in a Few Days Just a few days after opening pre-orders for $500 Boring Company-branded flamethrowers, Elon Musk has announced that all 20,000 have been sold. That’s $10 million in sales for a product that will ship in spring (hopefully) on a website that admits it’s overpriced and said: “You can definitely buy one for less elsewhere.” At least, according to Musk, each order will come with a complimentary fire extinguisher, and, of course, will help fund his tunnel-digging exploits.If you missed out and absolutely must have a flamethrower ASAP, there are others available. USA Today points out the XM42-M from Ion Productions Team that’s a bit more expensive at $899, but promises a range of over 30 feet. If it absolutely must be Musk, however, don’t despair — he tweeted that a “snowthrower” would be fun.Flamethrowers sold out— Elon Musk (@elonmusk) February 1, 2018All flamethrowers will ship with a complimentary boring fire extinguisher— Elon Musk (@elonmusk) February 1, 2018 Each of the 20,000 overpriced flamethrowers cost $500. –shares Next Article Image credit: elonmusk | Instagram This story originally appeared on Engadget Add to Queue 2 min read Register Now » February 1, 2018 Learn how to successfully navigate family business dynamics and build businesses that excel. Richard Lawler Free Webinar | July 31: Secrets to Running a Successful Family Businesslast_img read more

3 Things To Know