Trump and EU officials agree to work toward zero tariff deal

first_img Read more Donald Trump Read more “And we also agreed to work together on the reform of the WTO. This, of course, is on the understanding that as long as we are negotiating, unless one party would stop the negotiations, we will hold off further tariffs, and we will reassess existing tariffs on steel and aluminum.”The European Commission president then headed straight from the White House to the Center for Strategic and International Studies thinktank, where he said with relief: “It took three hours or something like that but we did it.”Striking a conciliatory note, he said: “We agree with President Trump that there is a lot that needs to change. There is global over-capacity in the steel sector that continues to harm our workers.”The US and EU must cooperate to “rewrite” the rules, he added, not tear up the rule book. Share via Email Share on WhatsApp This article is more than 11 months old Since you’re here… Europe Share on Twitter Share on Facebook Wed 25 Jul 2018 16.52 EDT Donald Trump and Jean-Claude Juncker speak in the rose garden of the White House on Wednesday.Photograph: Evan Vucci/AP Donald Trump and European Union officials on Wednesday stepped back from a trade war as they struck a deal to work towards “zero” tariffs, barriers and subsidies.The EU also agreed to buy billions of dollars worth of American exports, including soya beans and natural gas, and work to reform international trade rules.“So we had a big day, very big,” the US president said in the White House Rose Garden, standing alongside Jean-Claude Juncker, the European commission president, and proclaiming a “new phase” in US-EU relations. Last modified on Thu 26 Jul 2018 09.44 EDT Share on Facebook Share on Messenger Business Today: sign up for a morning shot of financial news news Donald Trump Share via Email Share on Pinterestcenter_img Topics “We agreed today, first of all, to work together toward zero tariffs, zero non-tariff barriers and zero subsidies on non-auto industrial goods,” Trump said to applause from several House and Senate members present.Both sides agreed that there will be no escalation of the dispute for now and no new tariiffs will be imposed. Trump and Juncker also said they would “resolve” the steel and aluminum tariffs imposed by the US which started the dispute.But while their remarks represent a breakthrough after weeks of stalemate, they were short of detail and given Trump’s mercurial record, the detente could easily come undone as negotiations begin in earnest.Experts urged caution. Bart Oosterveld, director of the global business and economics programme at the Atlantic Council thinktank in Washington, said: “The avoidance of a disaster is not a success. What I think we saw is the resumption of some basic dialogue. Individual items like soybeans and LNG [liquefied natural gas] are not massively significant. I don’t think the EU would agree to a major revision of trade terms without steel and aluminium being taken off the table first.”Recalling numerous recent differences between the US and EU, ranging from the Paris climate accord to the Iran nuclear deal, Oosterveld welcomed the signs of cooperation. “To the extent they’ve agreed to continue to talk and take a joint approach to Chinese trade practices, it’s significant. This puts everything on a slightly more stable footing. To see them make joint statements on the WTO, for example, is a positive we haven’t seen in a while. But those of us who care about a rules-based order on global trade shouldn’t run a victory lap just yet.”The US also remains on the edge of a full-on trade war with China and Trump has yet to step back from his conflicts with Mexico and Canada. He has long held railed against perceived imbalance in America’s trade relationships.Earlier on Wednesday, Trump accused China of being “vicious” and made further threats of retaliation. “China is targeting our farmers, who they know I love & respect, as a way of getting me to continue allowing them to take advantage of the U.S. They are being vicious in what will be their failed attempt. We were being nice – until now! China made $517 Billion on us last year,” he tweeted. … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Support The Guardian Trump and EU officials agree to work toward ‘zero tariff’ deal Shares1,7211721 Share on Twitter This article is more than 11 months old Trump and Juncker appear amiable at meeting aimed to avert trade war Economics Reuse this content Read more Made in China: Trump re-election flags may get burned by his tariffs European Union Trump and Juncker’s remarks represent a step back from potential trade war after weeks of stalemate, but were short of detail Share on LinkedIn Jean-Claude Juncker At the surprise press conference, the US president also announced that the EU would begin importing more liquefied natural gas and soybeans from the US. Trump said: “The European Union is going to start almost immediately to buy a lot of soybeans – a tremendous market – buy a lot of soybeans from our farmers in the midwest primarily.”The impact of a trade war on agriculture has been a growing political concern. The White House has been forced to promise a $12bn aid plan to subsidise farmers hit by retaliatory tariffs imposed by China and the EU.Trump said the EU-US negotiations would be led by an “executive working group” of “very intelligent people on both sides”, aiming to make trade more “fair” and “reciprocal”.The US and EU, which have a $1tn bilateral trade relationship, would also work together to reform the World Trade Organisation (WTO) and cut down on unfair trade practices. Trump added: “This was a very big day for free and fair trade, a very big day indeed.”Sceptics will question, however, whether Trump is a reliable deal-maker, given his past record of contradictions and reversals. US officials have twice come to agreements with China over their trade dispute only for Trump to reject them and threaten to escalate the dispute.Trump has previously threatened to impose tariffs on imported cars, prompting Europeans to suggest they may place tariffs on $20bn of American goods in retaliation. Trump has long railed against what he regards as exploitation by car makers in Germany in particular.But on Tuesday he tweeted he had an “idea” for the EU. “Both the US and the EU drop all Tariffs, Barriers and Subsidies! That would finally be called Free Market and Fair Trade! Hope they do it, we are ready – but they won’t!”Wednesday’s temporary truce was an apparent reprieve for Juncker, who has arrived hoping to stave off an all-out transatlantic trade war. In positive mood, he said: “I had the intention to make a deal today and we made a deal today. We have a identified a number of areas on which to work together.”He added: “As far as agriculture is concerned, the European Union can import more soybeans from the US, and it will be done. Trade and development David Smith in Washington and Dominic Rushe in New Yorklast_img read more

Lose the Training Wheels Bicycle Camp

first_imgPerson on a bike, photo credited to D’Arcy Norman on flickrWhat: Bicycle camp for children with disabilities, ages 8 through 18.When: June 7 – June 11Where: Perry Park Ice Skating Rink, 451 E. Stop 11 Road, IndianapolisWhy: Adapted bikes will be provided for kids with disabilities who want to learn how to ride a bike.  After 5 days at camp, approximately 80 percent of participants are able to ride a bicycle without training wheels.  Not only will independent bike riding help build self-esteem, but also increase stamina, cognitive stimulation, decision-making skills, and more.How: To enroll your child, contact Jane Dias at Easter Seals Crossroads at jdias@eastersealscrossroads.org or call 317.782.8888.  Hurry, only 40 spots available!Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedEveryone Can Shine in iCan Bike CampMarch 27, 2019In “Conferences and Events”ATU111 – Morgan’s Wonderland (Gordon Hartman), iPad 5, Inventor of Computer Mouse Dies, 7 Person “Conference” Bicycle, Annoying iPhone Tips, Dell Partners with Prentke RomichJuly 12, 2013In “Assistive Technology Update”Ability Ride for Easter Seals CrossroadsSeptember 2, 2010In “Conferences and Events”last_img read more

OneTrust Launches Policy and Notice Management Solution to Centrally Manage and Update

first_imgManage, Update and Audit Multiple Policies and Notices on Websites and Mobile Applications from a Single Dashboard with Onetrust Policy and Notice Management SolutionPrivacyTech, the largest user conference dedicated to privacy technology, OneTrust launched OneTrust Policy and Notice Management to manage, update and audit multiple privacy policies and notices from a single dashboard. As a part of the OneTrust Privacy User Experience suite, OneTrust Policy and Notice Management helps companies comply with the GDPR’s privacy notice obligation and the CCPA’s disclosure requirement.Privacy laws, specifically the GDPR and CCPA, require businesses to maintain concise, transparent, intelligible and easily accessible privacy policies, notices and disclosures. These notifications need to be written in a clear and plain language and updated annually. For many companies, these notices and disclosures are tied to hundreds of websites and applications, linked to different legal basis of collection and are written in many languages. Maintaining an up-to-date policy across all digital properties, updating this policy annually and auditing that the information across websites and applications is accurate cause major challenges for legal, privacy and marketing teams.Marketing Technology News: Alibaba Cloud Expands Offerings for EMEA PartnersOneTrust Policy and Notice Management is the first solution to give companies a central dashboard to manage, monitor, edit, update and audit all policies and notices on digital properties in multiple languages. OneTrust Policy and Notice Management:Tracks where published policies are located across websites, hosted documents, intranet and mobile appsResolves issues of forgotten or out-of-date policiesEnables rich editing features with the ability to embed graphics, images, videos and layered text to create policies and notices for various marketing channelsIntegrates with consent management tools to automate recordkeepingMaintains an audit trail and version control history for ongoing complianceMarketing Technology News: Jumpshot Releases State of eCommerce Data Report that Reveals New Retail Strategies for Sponsored Search, Affiliate Marketing and Influencers“Updated and easy-to-read privacy policies give companies a first chance to show consumers a commitment to the responsible collection and use of personal data,” said Blake Brannon, OneTrust VP Product. “OneTrust Privacy and Notice Management gives teams control over all notices to maintain compliance with the GDPR, CCPA and other privacy laws. With custom, video and image-rich notices and holistic insight into privacy policies across websites and apps, companies can continue to make privacy a competitive advantage and market differentiator.”Marketing Technology News: Travel Tech Providers Gimmonix and Trip Sciences Strike a Strategic Partnership to Deliver Travel Industry’s First White-label Native Mobile Solution for Hotels OneTrust Launches Policy and Notice Management Solution to Centrally Manage and Update GDPR and CCPA Privacy Policies & Disclosures PRNewswireMay 22, 2019, 3:29 pmMay 22, 2019 Blake BrannonGDPRMarketing TechnologyNewsOnetrustPolicy and Notice ManagementPrivacyTech Previous ArticleBoomerang Commerce Rebrands as CommerceIQ™ After the Acquisition of its Retail Analytics Platform by Lowe’sNext ArticleFrom Sensing to Sensemaking: Converging Big Data with Plant AIlast_img read more

Capgemini and ISAI Announce the Launch of a Fund for B2B StartUps

first_imgCapgemini and ISAI Announce the Launch of a Fund for B2B Start-Ups and Scale-Ups Globe NewswireJune 12, 2019, 7:15 pmJune 12, 2019 With Capgemini ventures, the Group Adds Corporate Venturing to Its Open Innovation Strategy. Partnerships With Portfolio Companies Will Help Create Innovative Digital Solutions for Its ClientsCapgemini and ISAI announce the launch of a dedicated investment fund for B2B start-ups rand scale-ups. With a target allocation of 90 million euros, this fund aims to take minority stakes in young technology companies who have developed innovative solutions, future leaders of the software industry (IaaS, SaaS, PaaS2) and sustainable IT.Managed by ISAI, the “ISAI Cap Venture” fund will target young companies around the world, and namely in Europe, having reached a stage of maturity that allows a joint commercial approach with Capgemini. It will co-invest into financing rounds led by venture capital funds (Series A onwards) with an entry ticket between 1 and 5 million euros.Recognized for its ability to master the IT and organizational complexity of large international groups, Capgemini will facilitate client adoption of the innovative solutions, thus helping to accelerate the growth of the start-ups and scale-ups within the portfolio.Marketing Technology News: Waze and Arrive Unveil Enhanced Trip Planner for Stadiums and VenuesUnder the partnership between Capgemini and ISAI:In the main, sourcing of investment opportunities will be done by Capgemini via the mobilization of the Group’s employees and its worldwide network of “Applied Innovation Exchanges”. ISAI will actively contribute through its access to the venture capital ecosystem across Europe and the USA.Following an initial selection based on the potential synergies with Capgemini, the “ISAI Cap Venture” fund will invest into 15 to 20 start-ups / scale-ups, by strictly following the rules and practices of the venture capital industry.“Our close proximity to the Capgemini Group has allowed us to launch this fund with clear ground rules, enabling everyone to play their role. Capgemini will act as the business partner and growth accelerator for this portfolio of start-ups and scale-ups. We will be, as always, the venture capital investor structurally aligned with the interests of the young companies and their shareholders,” said Jean-David Chamboredon, ISAI’s Executive Chairman.“This partnership with ISAI will enable Capgemini Ventures to be operational immediately in the venture capital ecosystem and to focus on the selection of investment opportunities and synergies creation with the start-ups and scale-ups in the portfolio,” said Lucia Sinapi-Thomas, Executive Director of Capgemini Ventures.Marketing Technology News: Tata Elxsi is a Certified Widevine Partner, Selected as the System Integrator for Google Widevine CAS solutionsThis initiative is part of Capgemini’s approach to innovation: connecting the Group’s large client organizations to a global ecosystem of innovation partners and start-ups, to create the most promising and innovative digital solutions for their businesses.“In the digital age, our clients are increasingly embracing open innovation and actively engaging with start-ups. They see Capgemini as a facilitator for the adoption of innovative technologies with the capacity to ensure rapid deployment on a large scale,” comments Thierry Delaporte, Chief Operating Officer of the Capgemini Group. “As their innovation partner mastering their internal complexities, clients naturally expect the Group to invest alongside them in emerging technology solutions. Capgemini Ventures fulfils this expectation.”Marketing Technology News: StarfishETL Introduces Multi-Language Wizard Options B2B start-upsCapgeminiFundISAIMarketing TechnologyNewsventure capital funds Previous ArticleSkykit Launches Android Version of Digital Signage Product at InfoCommNext ArticleConnekt Rebrands as Connekt Technologies to Reflect Artificial Intelligence and Advanced TV Capabilitieslast_img read more

Perfecting Your Amazon Prime Day Strategy from Start to Finish

first_imgPerfecting Your Amazon Prime Day Strategy from Start to Finish Marcel HollerbachJuly 8, 2019, 3:00 pmJuly 8, 2019 Amazon adsAmazon Prime DayArtificial IntelligenceProduct InformationRecord SalesStrategy Previous ArticleMarTech Interview with Robert Vis, CEO at MessageBirdNext ArticleA Look Back: Timing Is Everything for Memorial Day Emails One of the most anticipated retail events of the year is almost here: Amazon Prime Day. On July 15 and 16, millions of consumers will browse the site, scouring for the best deals. But they’re not the only ones who mark the days in their calendar each year. Brands and retailers increasingly compete for the attention of the record-breaking number of consumers that shop during Prime Day. If you’re a seller, the deal event presents opportunities to increase brand awareness and drive sales, and you can’t afford to have your marketing tactics flop. But identifying the tactics that best fit your business model can be tough.However, there are certain must-do items before, during and after Prime Day that all brands should have on their list to make the most of the shopping palooza.Read more: Recommendations Are the New DashboardsWhat you should do BEFORE Prime DayLeading up to Prime Day, focus your attention on three areas: Inventory, Product Details, and Ads.1. Preparing inventory: Each year, Prime Day yields record sales. In fact, last year, consumers purchased 100 million products during the event alone. Yet many brands underestimate the number of sales they will make from the event and don’t account for a high enough inventory. If you run out of stock on an item before it’s over, not only do you miss out on potential sales, but you risk frustrating customers. Prepare for the influx of shoppers by increasing your inventory and ensuring you have enough of each product ready to go.2. Perfecting product information: Prime Day shoppers are after the best discounts and deals, and they don’t want to waste their time reading through confusing product information. Clean and organize product listings before Prime Day to remove any friction that might cause consumers to venture to a different vendor.Customers demand clear, concise and accurate production data. Detailed information, like color, size, and materials, should all be part of the description, as well as keywords that help consumers find the product in their searches. Adding clickable titles and high-quality images will enhance the shopping experience and tell a more compelling story to shoppers. To maximize the potential of your product data and comply with all of Amazon’s guidelines, consider a strong Product Feed Management tool that can help prepare this information.3. Creating Amazon ads: While there are millions of consumers shopping during Prime Day, there is also an overwhelming number of sellers. Without the right promotions, shoppers may never see a brand’s listing because of the dozens of pages they have to scroll through to get there. That’s why creating Amazon ads is an essential part of the pre-Prime Day preparation.To make the most of these ads, increase your advertising spend. Amazon ads pause when the budget runs out, so to ensure the sponsored content has optimal visibility during the entire event, allocating more ad dollars during Prime Day than usual is key.Once you’ve got your inventory stocked, product data cleaned and ads created, you’re ready for the big event. However, the work doesn’t stop there. You need to actively promote your products during Prime Day for the best results.What to do DURING Prime DayIt might sound nice to sit back and watch the action of Prime Day rollout, but unfortunately, products don’t sell themselves. The marketplace is too competitive to let listings be without adjusting them throughout the days based on consumer activity. Monitor competitors’ prices at each hour to ensure price points are comparable. Sales will nearly always go to the better deal during Prime Day, so staying on top of other sellers’ pricing strategies will help keep customers interested in your products.Some companies use AI solutions to adjust their prices automatically, relieving employees from some of the work. Either way, you need to be on the edge of your seat during Prime Day, adjusting your pricing to stay competitive. When the 48-hour event is over, you might think your work is done. But while the chaos may have passed, there are loose ends brands still need to wrap up.What brands should do AFTER Prime DayNot only is Prime Day an opportunity for brands to sell products, but it also provides a channel to engage with millions of new consumers. Take advantage of the touchpoints created from Prime Day by following up with customers to build on the relationship.To evolve these relationships from one-time encounters to lasting connections, reach out to customers with a personalized message, hand-written note or phone call. Checking in to see how the quality of the delivery and product met their expectations can encourage shoppers to buy from your brand in the future. This also gives brands a chance to ask for a review or additional contact information. Product reviews make a big impression in e-commerce and influence many consumers’ purchasing decisions, and the more customers you can reach, the more information you can share with them about upcoming promotions.Conclusion:There’s still time to get your marketing tactics ready to drive the most sales. Preparing products and ads leading up to the event, monitoring pricing and competitors during the event, and following up with customers after the event will set you up for a successful Prime Day.Read more: Why Online Coupons Connect With the Ultimate Smart Shopper: The Millenniallast_img read more

Hero Digital and Bulldog Solutions Join Forces to Reimagine B2B Customer Experiences

first_imgHero Digital Acquires Forrester-Recognized B2B Agency Bulldog SolutionsB2B customer experience is being reinvented. Hero Digital, a leading independent customer experience company helping B2C and B2B companies reimagine how they create new business value, is joining forces with B2B marketing leader Bulldog Solutions.Bulldog Solutions, known for “unconventional” B2B marketing, will be combined with Hero and become the company’s B2B powerhouse in Austin, home to other high growth tech and creative firms like Apple, Amazon, Facebook, Google, and Adobe. The combined company offers holistic, human-centered B2B expertise for clients. Together with Bulldog, Hero’s focus is to help CMOs identify customer truths and respond with new innovation opportunities, transformed digital experiences, and connected marketing ecosystems.Bulldog Solutions is an award winning B2B marketing services agency recently recognized by Forrester as a strong fit for B2B CMOs seeking strategic omni-channel marketing partners. Their client roster includes Oracle, Comcast Business, Zebra Technologies, TD Ameritrade, Symantec, and Heartland Payment Systems.Marketing Technology News: Collabra Technology Launches FlashCards Innovative Social Media Videos for Real Estate MarketingAs part of the acquisition, Bulldog CEO Randy Watson will be joining Hero Digital as General Manager of the Austin office. He will report into Hero Digital CEO David Kilimnik. Bulldog founder Rob Solomon will become SVP, Strategy at Hero Digital. Their executive team will remain the same.“The B2B journey is far more complex than its B2C cousin,” said Watson. “This merger creates an unparalleled end-to-end B2B customer experience solution for clients that integrates CX consulting, design, engineering, digital marketing, and data.”“As B2B CMOs navigate a highly considered purchasing decision, they will need a partner with B2B experience, specificity, and depth,” said David Kilimnik, CEO at Hero Digital. “B2B CMOs who make the customer the hero of their brand are the ones who will crush their competition. We are purpose-built to deliver on this, with the right mix of creativity, business acumen, and martech expertise.”Marketing Technology News: Collabra Technology Launches FlashCards Innovative Social Media Videos for Real Estate Marketing“I am immensely proud of the talented, creative team of people we’ve built over the years. We’ve done transformational work, focused on client success, and built a reputation as an unconventional B2B agency,” Solomon added. “We couldn’t be more excited to join Hero. It’s clear that they share our core values, strong culture, and commitment to doing great work for clients.”The Bulldog acquisition catalyzes Hero Digital’s growth within Austin, where the company plans to expand their B2B practice. “We have chosen Austin, the #1 city of the future according to Forbes, to scale the B2B powerhouse of Hero Digital,” said Kilimnik.Marketing Technology News: Vitagene Intends to Acquire In-Video Impressions, to Accelerate the Delivery of Personalized Health and Wellness Products Hero Digital and Bulldog Solutions Join Forces to Reimagine B2B Customer Experiences MTS Staff Writer1 day agoJuly 22, 2019 B2B customer experienceB2B MarketingHero DigitalMarketing Technology NewsNewsRandy Watson Previous ArticleRoundtable Series: The Benefits of AI for Retail OperationsNext ArticleThunderhead and Proximity London Announce Partnership to Deliver Best-in-class Customer Engagementlast_img read more

Apollo 11 at 50 NASA Is Streaming the Landing

first_img 12 Comments The Main Thing the ‘Thor 4’ Director Wants to Make Crystal Clear Apollo 11 at 50: NASA Is Streaming the Landing Buzz Aldrin descends onto the moon’s surface. Credit: Neil Armstrong/NASAUpdate (7/20/2019): Today’s the big day. NASA TV will live-stream the original moon landing and then, six hours later, the moon walk. Broadcast times on the YouTube channel linked below are 4 PM EST (for the Moon landing) and 10 PM EST (for the moon walk).Original story below:Fifty years ago yesterday, the Apollo 11 mission took off for the Moon. You can see CBS’s coverage now on YouTube, showcasing not just what happened, but how it happened. It’s the same way you, your parents, or your grandparents saw the event.I am admittedly not much for watching video. I use YouTube almost exclusively for listening to music when I use it at all. But there’s something fascinating about seeing the real-time broadcast, complete with commercials and with breaking news coverage of then-current events happening in… well, not “real-time” obviously, but what real-time looked like 50 years ago. The original launch occurred at 9:32 AM on July 16, 1969, with the later lunar touchdown on July 20. Armstrong actually stepped out on the lunar surface six hours later.Watching the full live stream is fascinating for another reason — it highlights the degree to which both the takeoff and landing were extended, live affairs, carried out over hours with extensive footage. The idea that the moon landing was some kind of hoax carried out by Stanley Kubrick or through some other form of visual effects wizardry has been debunked more times (and from more angles) than I can think of. But one of the better treatments of the topic is by S. G. Collins of Postwar Media.Collins details in the video above why the special effects technology of the 1960s literally wasn’t capable of this kind of feat. Both launches and landings were live broadcasts that went on for hours and were seen by millions of people worldwide. Today, those kinds of issues would be no object for special effects wizards to solve. Fifty years ago, it was an entirely different matter.I hadn’t planned on watching any of the moon landing details this weekend, but after watching some of the Apollo 11 launch broadcast I may change that plan. Seeing the moon landing lift-off sent chills up my spine, grainy video and bad color reproduction be damned. Seeing the Saturn V in action is a joy, blurry video and all.It is unfortunate that the triumph of Apollo 11 and the following Apollo missions remain the last time we have sent humans to another world beyond our own. I do not know if I’ll be around when the 100th anniversary of Apollo rolls around, but I hope that by the time we hit the 75th — and I do hope to be around for that one — we’ll be able to say that we eventually exceeded the achievements of my grandfather’s generation. “We came in peace for all mankind” is too good of a slogan to leave it isolated and alone on the lunar surface. There are further worlds, farther worlds, to explore. Hopefully, one day, we’ll reach them.Now Read:NASA’s Restored Mission Control Shows the Glory Days of the Apollo EraApollo Guidance Computer Restored, Used to Mine BitcoinHow Space Exploration Has Evolved Over the Years The Tragedy of Marie Osmond Just Keeps Getting Sadder and Sadder By Joel Hruska on July 20, 2019 at 6:27 am Cartoon Episodes So Controversial They Were Banned The ‘Jojo Rabbit’ Trailer Is Here New ‘Overwatch’ Hero Sigma Now Playable on PTR The Surprising Reason Why Brandon Routh Is Returning to Superman The Dangerous ‘Toy Story 4’ Scene One Million Moms is Protesting You Might Also LikePowered By ZergNet Lilly From ‘Princess Diaries’ Is 36 Now and Gorgeous Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. Tagged In sciencespacenasaapollomercuryApollo 11CBSBuzz Aldrinmoon landingGeminiGene KranzNeil Armstrong50th Anniversaryspace programWalter Cronkite Post a Comment 12 Commentslast_img read more

Customer Lifetime Value CLV the MVP of Your Marketing Metrics

first_img customer acquisitioncustomer data platformcustomer experienceCustomer Lifetime Valuemarketing automationMarketing BudgetMarketing Dashboardsmarketing intelligenceMarketing Metrics Previous ArticleMagic Software Acquires PowWow Creator of SmartUX, A leading Low-Code Development Platform for Mobilizing and Modernizing Enterprise AppsNext ArticleWhat Exactly Are the New Playin Ads That Are Appearing in Playable Ads? Understanding and Utilizing CLV Marketing Strategies Will Vastly Improve Your Business’ Growth and ProfitabilityCustomer Lifetime Value is a powerful and dynamic metric for marketing teams, yet it is still vastly underutilized and misunderstood. CLV (also called CLTV, LCV, or LTV marketing) has been discussed by marketers for years, but a recent study showed that 66% of marketers surveyed were still unaware of what it really means. What’s more, 76% felt their companies were not using CLV effectively.Customer Lifetime Value: A Simple DefinitionLet’s start with the basics. CLV is simply this: one customer’s value to your company over a period of time. You can calculate it at a basic level using this formula:Average Annual Customer Profit x Average Duration of Customer Retention, via ExponeaOf course, there are more comprehensive ways to measure CLV. For a deeper dive into some of those methods, check out how the Harvard Business Review explains calculating CLV. But for today, we’ll focus on practical ways understanding CLV can help you and your business.Why should you pay attention to Customer Lifetime Value?CLV helps you determine how much to spend on customer acquisitionAre you making enough money from each customer to justify what you spent to acquire them? Calculating your CLV will give you a better handle on how to allocate your acquisition costs. Keep CLV higher than customer acquisition costs and you’ll be in good shape.CLV allows you to segment your customers based on their value to your businessFirst time purchaser vs VIP, via ExponeaThere are numerous customer lifecycle management strategies to improve the lifetime value of customers at every stage. By segmenting customers according to their CLV, you can apply the right tactics to the right customers. Slowly upsell less valuable customers. Offer VIP customers periodic special offers or gifts. Acquire similar customers using look-alike modeling. The modern customer has been groomed to expect a more personalized experience; CLV helps your business provide that.Recommended MarTech Blog: Straight Talk on How MarTech is Faring Amidst the Big Data DelugeA CLV based marketing approach will lead to long-term company growthCompany growth is driven by mounting effective campaigns and fostering all-important customer loyalty. Refining your segmentation marketing strategies will help you retain VIP customers and ‘level up’ others, fueling company growth through customer loyalty.CLV is customer-centric and will help you shape the personalized experience that is so crucial for keeping customers in today’s competitive e-commerce market.Calculating CLV will lead to valuable insights for you and your teamThe process of calculating CLV is valuable in itself. As you determine each customer’s journey you’ll ask questions such as: When do they purchase? Why? For how much? Answering these questions will help you gain insight into your customers’ journeys, which is more powerful than statistics alone.Why Aren’t More Companies Taking Advantage of CLV?Customer Data is Often Separated into Different SilosCustomer Data Silos, via ExponeaAs businesses grow, there is a tendency for data to end up fractured into different silos. Perhaps customer emails are kept separately from purchase histories, or multiple loyalty programs developed over the years keep data in different systems. Whatever the reason, data winds up stored in different places, with different departments in charge of management. This makes it harder for teams to execute a unified marketing strategy and make sure the data is working together.You’re probably familiar with RFM analysis (Recency, Frequency, Monetary) as the commonly used model to find your valuable customers. While such an analysis can be done with siloed data, RFM analyses tend to be more rigid and may not paint a complete picture of customer behavior.Unified customer data makes it much easier to get practical results. For more powerful insight, use a more modern CLV model which employs machine learning methods to make predictions. But remember, you can’t do it if your customer data is scattered and separated.Today’s Customers are Buying From Multiple DevicesMost of us have made purchases from our phones, computers, tablets – maybe even our watches. It’s difficult for many companies to collect all that data into a single customer profile, which is necessary to make an accurate CLV estimate. This is another reason why unified customer data is so important, and why it’s necessary to have all your customer data displayed in one main dashboard view.Data Analysis Skills are NeededIf your company is trying to track CLV, you may find you face a lack of qualified colleagues. It’s difficult to strategize if you’re not yet sure how to interpret the data. And without a good marketing tool to help you, it’s even harder to make sense of the rich stream of customer data.How do I Use Customer Lifetime Value?Once you have specifics like qualified personnel and unified customer data in place, you can start making real progress.Optimal Use of Customer Lifetime Value, via ExponeaUtilized well, the CLV metric can help you reduce customer acquisition cost, increase customer retention, plan your marketing budget, prevent churn, measure your ad performance, and more.Find and Acquire Future VIP Customers Using data from your current high-value customers, you can use predictive analytics to find new potential VIPs. Target similar customers using a lookalike audience model, and target them with campaigns including special offers and personalized messages.Make Segmentation Work For YouIdentify which customers are VIPs and which are lower value by segmenting them into a value hierarchy. This opens up many possibilities. For example, you can discover exactly how much revenue is generated solely from your top VIP clients, and see which segments deserve the most attention.Prevent ChurnConcentrate on keeping your customers. Using Average Order Value and Purchase Frequency, make sure you are sending the right offer to the right customer at the right time, enticing customers before they have a chance to churn.Take Inventory and Strengthen your WeaknessesAs you successfully interpret your CLV data you’ll uncover your problem areas, informing you where to effectively invest more time and money.Plan Your Marketing BudgetPlan a more precise marketing budget for your fiscal year using CLV data. Ensure customer acquisition cost is lower than customer lifetime value and maximize your long-term profitability.Measure Your Ad PerformanceAre you relying on the first-purchase profit of a customer to tell you how valuable they are? Take a look at this scenario:Joan spends $10 on her first purchase. Mike spends $25. Mike is the more valuable customer, right? But after consulting your CLV data, you see that Joan has made multiple ongoing purchases while Mike has not.Now you know that Joan is the type of customer you want to focus on, so you should invest in the type of ads that target customers like Joan. If you pull back and look at the data on a macro level, you’ll see which ads bring you the most value overall.Are you ready to implement Customer Lifetime Value marketing strategies?  You don’t have to figure it all out on your own. Marketing automation programs like Exponea can help you improve the profitability of your business and fuel long-term growth. Customer Lifetime Value (CLV): the MVP of Your Marketing Metrics Samuel KellettMay 14, 2019, 1:30 pmMay 9, 2019 last_img read more

Socialbakers Debuts Content Hub to Deliver Deep Content Intelligence for Digital Marketers

first_imgSocialbakers Debuts Content Hub to Deliver Deep Content Intelligence for Digital Marketers MTS Staff WriterJuly 10, 2019, 12:12 pmJuly 10, 2019 Content Hub Helps Marketers Collaborate, Plan and Create Engaging Content for Their Target Audiences by Providing Centralized Content Insights and Analysis Across Digital ChannelsSocialbakers, the leading unified marketing platform, announced the release of Content Hub, the go-to place for marketers to collaborate, plan and create engaging content by leveraging AI-powered content intelligence. Content Hub empowers organizations to create content strategies that deliver compelling experiences to their target audiences. With deep content insights, marketers can now leverage the right activation channels and effectively allocate the budget to stay competitive. Content Hub is fully integrated into the Socialbakers platform to ensure seamless workflows and efficient teamwork at scale. Content Hub was created to address the challenges marketers face as they seek to create and promote engaging content while maintaining high velocity across multiple channels. With instant access to AI-driven insights, marketers can easily personalize content for their target audiences and spend more time on content creation rather than tedious data gathering. It also makes the sentiment and performance analysis effortless across both owned and competitive profiles, so that marketers can have the insights they need when activating their content all in one place.Marketing Technology News: ada Strengthens Its Leadership Team as It Doubles Its Headcount“Content Hub is an entirely new way for marketers to work with content,” said Yuval Ben-Itzhak, CEO, Socialbakers. “With these shareable insights, marketers can now better collaborate, measure, analyze, plan and execute great content strategies from a single platform. Everyone on the team will have the deep intelligence they need to create compelling content that their audiences love.”Marketing Technology News: Veritonic Launches First Audio Score For Marketers To Understand Relative Power Of Their Creative AssetsContent Hub solves key pain points that marketers face every day:Guide content strategies with AI-powered insights – Trade incomplete data sets that require hours to collect and analyze with actionable insights; create engaging content for targeted audiences, select the right activation channels, and spend the budget smarter.Automate data collection and analysis at scale – Replace repetitive manual data collection with an all-inclusive overview of the entire competitive landscape to boost team efficiency and leave more time for productive work.Replace team barriers and from-scratch plans – Break down departmental silos and siloed solutions, quickly learn from regional performance insights, and apply best practices globally.Content Hub is now available as a fully integrated service within the Socialbakers platform.Marketing Technology News: Leadspace Acquires ReachForce to Offer Customers Even More Robust B2B Customer Data Platform Content HubDeep Content IntelligenceMarketing Technology NewsNewsSocialbakers Previous ArticleDMA United and Nelson Mandela Family Partner To Create New Media BusinessNext ArticleOpenText Expands Strategic Partnership with Google Cloudlast_img read more

Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board

first_imgAdjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board MTS Staff WriterJuly 9, 2019, 8:57 pmJuly 9, 2019 Lynda Clarizio, Adjust Board Member “Lynda’s varied experiences growing and scaling businesses, coupled with deep knowledge of data, analytics and measurement are an asset to our company and to the industry,” said Christian Henschel, Co-founder and CEO of Adjust. “She is a digital media and advertising veteran, and we are looking forward to her strategic guidance as we take Adjust to its next stage of growth.”“Adjust is the leading global platform empowering brands with mobile attribution and other measurement along with best-in-class fraud prevention. I am impressed with the strong leadership of Christian Henschel and Paul Muller, and their commitment to bringing greater trust and transparency to the rapidly growing business of mobile marketing,” Clarizio said. “I am honored and excited to work with Adjust as the company expands its platform and suite of measurement solutions.”Marketing Technology News: Mobile Tide Ebbs as Popularity of PC and VR/AR Increases for UK Studios, says TIGAClarizio, who was named one of 2017’s “50 Most Powerful Women in New York” by Crain’s, brings to Adjust’s board almost 20 years of executive experience growing and scaling businesses, with a particular focus on data and technology. Most recently, as president of Nielsen U.S. Media, she was responsible for leading the performance of Nielsen’s business providing media and advertiser clients with measurement and marketing effectiveness solutions across television, digital, audio and other media. Prior to that role, she was executive vice president for corporate development and operations at AppNexus. Clarizio also served as chief executive officer and president of INVISION, Inc., and previously had a decade-long career at AOL, where she held a variety of executive positions, including president of AOL’s consolidated advertising businesses.Aside from Adjust, Clarizio serves as a member of the boards of directors of CDW, Resonate, OpenSlate and Human Rights First. She is a graduate of Harvard Law School, where she earned a Juris Doctor, and holds a Bachelor of Arts degree from Princeton University.Marketing Technology News:  TripIt Launches New Amazon Alexa Skill Adjust, the global leader in mobile measurement, fraud prevention and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust’s leadership in the strategic direction of the company as it continues to unify brands’ marketing efforts, making marketing simpler, smarter and more secure. Clarizio’s appointment comes during a period of strong, sustained growth for Adjust. Last month, the company announced a new $227 million round of funding, which it will use to expand its product suite and grow in new and existing markets. Since 2013, Adjust has more than doubled its revenue every two years and has done so profitably over the past four years.Marketing Technology News: YSEOP Recognized as a Representative Vendor in Gartner’s First Ever Market Guide for Natural Language Generation Platforms Appointment follows the company’s $227 million funding announcement last month AdjustChristian HenschelCybersecurityLynda Clariziomobile marketingNews Previous ArticleNintex and Adobe Extend e-Signatures to Microsoft SharePoint CustomersNext ArticleWhy Gamification Doesn’t Work in B2B Customer Supportlast_img read more