Go back to the enewsletter The Peninsula Hotels

first_imgGo back to the e-newsletter >The Peninsula Hotels in Asia, North America and Europe are again thinking pink for a purpose this October, Breast Cancer Awareness Month. Marking its fifth anniversary in 2015, the Peninsula in Pink charitable initiative is undergoing a creative makeover to become “The Art of Pink.” Each hotel will exhibit specially commissioned pink-inspired artworks by acclaimed global artists, including internationally celebrated photographer Chen Man in Shanghai, renowned Chinese contemporary painter and installation artist Qin Feng in Beijing, Thailand’s best-known cartoonist Chiratorn Chirapravati in Bangkok, internationally recognised Peruvian artist Grimanesa Amorós in New York, French sculptor Nathalie Decoster in Paris, and prominent Korean artist Choi Jeong Hwa in Chicago.The pink masterpieces will be exhibited at each hotel and auctioned, with the proceeds donated to local breast cancer charities.Highlights of The Art of Pink in 2015 also include pink-themed gala fundraising events featuring charitable auctions of the pink art masterpieces, plus special Peninsula dining and spa promotions and exclusive items donated by partner brands. Each Peninsula hotel will adopt its own creative theme for the event, with The Peninsula Bangkok teaming up with selected independent restaurants to present an evening of fine cocktails and cuisine in a pop-up format and The Peninsula Hong Kong partnering with leading global auction house Christie’s for a first-of-its-kind gala and live auction of pink-themed luxury items.This October, guests at The Lobby of each hotel can attend The Art of Pink Peninsula Afternoon Tea and purchase the specially commissioned pink ribbon pin. A collection of pink-infused gourmet dining and spa experiences, with part of the proceeds donated to local breast cancer charities, will also take place.The funds raised by Peninsula in Pink help local organisations to provide improved breast cancer-care facilities and services to patients in need. Examples include The Peninsula Manila, which is supporting the construction of a new and improved Breast Care Center at the East Avenue Medical Center, and The Peninsula Chicago, which helps transport breast cancer patients to and from medical appointments in the hotel’s fleet of MINI Clubman cars.Go back to the e-newsletter >last_img